市场作为企业的载体,也是企业生存与发展的空间,是企业生产经营活动的出发点和落脚点,在这种新形势下,企业推墙入海走向市场,参与市场竞争,而竞争结果,有的是在竞争中发展壮大,有的则被竞争淘汰,究其原因其淘汰者虽然走向市场,却没有走进市场。走向市场与走进市场,虽是一字之差,内函却完全不同。走向市场,一是被动应变,就事论事调整产品结构;二是随潮跟趟,自无主见,人家产什么,自己跟着上什么;三是只看市场表面,被假象遮住视线,看不到市场本质; As the carrier of the enterprise, the market is also the space for the survival and development of the enterprise. It is the starting point and end-result of the enterprise’s production and operation activities. Under this new situation, enterprises push the wall into the sea to enter the market and participate in market competition. The competition results are in competition. In the development and expansion, some are eliminated by competition. The reason is that although the phase-out people have gone to the market, they have not entered the market. Going to the market and entering the market is a word difference, but the internal letter is completely different. Going to the market, one is passively adapting to adjust the product structure on the matter; the second is to follow the trend, be self-conscious, what people produce, and what they follow; the third is to look only at the surface of the market, cover the sight with an illusion, and fail to see the market. Nature;