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随着科学技术的发展,20世纪末在中国逐渐产生网络书店这一新型的出版物营销方式,给出版行业注入了新的活力,但是随着数字出版的蓬勃兴起,网络书店的发展面临着挑战。如果说网络书店是传统书店的发展,那么数字出版乃是网络书店的继承和创新。面对数字出版的大势来袭,笔者浅析了网络书店遇到读者阅读习惯改变、价格竞争激烈等困境,同时从将网络书店作为数字出版物营销平台、数字出版技术的开发与运用、注重版权保护等几个方面对网络书店的发展进行浅析。
With the development of science and technology, the marketing of a new type of online bookstore gradually emerges in China in the late 20th century, which has injected new vitality into the publishing industry. However, with the rapid rise of digital publishing, the development of online bookstore is facing challenges. If the online bookstore is the development of the traditional bookstore, digital publishing is the inheritance and innovation of the online bookstore. The face of the trend of digital publishing, the author analyzes the network bookstore readers encounter changes in reading habits, price competition and other difficulties, from the Internet bookstore as a digital marketing platform for publications, digital publishing technology development and application, focus on copyright Protection and other aspects of the development of online bookstores.