文章简单介绍了开放式基金在我国的发展,并在此基础上进一步研究了影响开放式基金营销的相关性因素:证券市场、资产净值以及费率。阐述和分析了我国开放式基金营销现状及存在问题。针对开放式基金营销过程中出现的一些问题,分析得出了相应的结论并提出了相应的建议。 The article briefly introduces the development of open-end funds in our country and further studies the related factors that affect the marketing of open-end funds: the securities market, the net assets and the rates. Expounds and analyzes the status quo and existing problems of China’s open-end fund marketing. In view of some problems in the process of marketing of open-ended funds, the corresponding conclusions are drawn and the corresponding suggestions are put forward.