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在强调“以学生为主体,以能力为拳位,以就业为导向”的今天,在大力提倡并积极椎进课程改革的背景下,如何提高学生中职《广告设计与制作》课程的专业知识水平和实践动手能力,是《广告设计与制作》课程教学的根本任务。因而在培养学生的创新能力、社会能力、职业能力、岗位能力、方法能力等关键能力,全面培养学生的综合能力上,本文从项目教学法的概念意义、教学过程与思考出发,时项目教学法在中等职业学校《广告设计与制作》课程中的教学探索实践进行了阐述。
Under the background of stressing “taking student as the main body, taking the ability as the fist position and employing the employment as the orientation”, how to improve the students’ middling course of “advertisement designing and making” under the background of vigorously promoting and actively embarking on curriculum reform The level of professional knowledge and practical ability, is the basic task of “advertising design and production” course teaching. Therefore, in cultivating students’ key abilities such as innovation ability, social ability, occupation ability, post ability and method ability and comprehensively cultivating the comprehensive ability of students, this article starts from the conceptual meaning, teaching process and thinking of the project teaching method, The teaching practice of “advertising design and production” in secondary vocational schools is expounded.