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地域文化符号对于视觉传达设计的重要性是不言而喻的,因为视觉传达设计最终需要得到的是社会大众的认可,只有将地域文化符号应用到视觉传达设计当中来,才能够满足本土人们的审美需要,被生活在这篇地域的观众所认可,视觉传达设计出来的作品才能够发挥出它应有的影响力,同时还能够体现每个地域的人们对于当地文化的精神需求。因此,作为视觉传达设计的设计者应该善于挖掘和深入剖析地域文化符号,将其具有代表性的地域文化符号应用到视觉传达设计当中来,以此来推动视觉传达设计的发展。本文就是针对地域文化符号在视觉传达设计中的作用展开分析和研究,希望能够为设计师们提供借鉴。
The importance of geographical and cultural symbols to the design of visual communication is self-evident because the design of visual communication ultimately needs to be recognized by the general public. Only by applying regional and cultural symbols to visual communication design can we meet the needs of local people Aesthetic needs, recognized by the audience living in this area, visual communication design works can play its due influence, but also can reflect the spiritual needs of the people of each region for the local culture. Therefore, as a designer of visual communication design, designers should be good at digging and analyzing regional cultural symbols and applying their representative regional cultural symbols to visual communication design to promote the development of visual communication design. This article aims at analyzing the role of regional cultural symbols in visual communication design and hopes to provide reference for designers.