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人类社会进入 2 1世纪 ,工业社会正向网络社会转型 ,企业的营销环境瞬息万变 ,经济全球化与市场一体化 ,促使营销创新呈现十大趋势 :营销理念社会化 ;营销组织网络化 ;营销模式虚拟化 ;营销策略情感化 ;产品策略高新化 ;品牌营销全球化 ;营销服务个性化 ;营销竞争双赢化 ;营销区域国际化 ;营销管理信息化。
Human society has entered the 21st century. The industrial society is transforming into a network society. The marketing environment of enterprises is changing rapidly. Economic globalization and market integration have led to ten major trends in marketing innovation: the socialization of marketing ideas, the networking of marketing organizations, and the marketing model virtual Emotionalization of marketing strategies; high and new product strategies; globalization of brand marketing; individualization of marketing services; win-win of marketing competition; internationalization of marketing regions; and informatization of marketing management.