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现代信息技术的高速发展,促使新闻媒体的竞争逐渐加剧。由于具有转瞬即逝、缺乏真实的画面等先天缺陷,广播新闻作为传统的大众传媒工具,在当前的社会大背景下,生存空间不断被压缩,逐步沦为一个“弱势媒体”。以创新为突破点,充分发挥广播新闻的社会价值观引领作用,对于促进广播新闻传播途径的创新与发展,提升广播新闻的核心竞争力,推动新闻广播事业可持续发展具有重要意义。
The rapid development of modern information technology has prompted the competition in the news media to gradually increase. Due to innate defects such as fleeting images and lack of real images, as a traditional mass media tool, broadcasting news is constantly being compressed into a “weak media” under the current social background. Taking innovation as a breakthrough point and giving full play to the leading role of social values of radio news are of great significance for promoting the innovation and development of radio news transmission, enhancing the core competitiveness of radio news and promoting the sustainable development of news broadcasting.