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PSA集团是法国最大的汽车制造商,该集团由标致汽车公司和雪铁龙汽车公司组成,两家公司分别采用自己的商业政策在各自的销售网络上推销自己的品牌汽车,法国PSA集团凭借优良的工业手段、先进的技术和雄厚的财力成为欧洲第二大汽车生产企业集团。本期,我们编译刊登法国《汽车杂志》对PSA集团总裁福尔兹的访谈录,对PSA集团最近几年取得的飞速发展,管中窥豹,略见一斑,或许对中国汽车业界的同仁有所启迪。
PSA Group is the largest car manufacturer in France. The group is composed of Peugeot and Citroën. The two companies use their own commercial policies to promote their own brand cars on their respective sales networks. The French PSA Group is based on excellent industry. The means, advanced technology and abundant financial resources have become the second largest automobile manufacturing enterprise group in Europe. In this issue, we compile and publish an interview with the PSA Group President Falz in France’s “Automagazine”. The PSA Group’s rapid development in recent years has been seen in the past few years and may be instructive to colleagues in the Chinese automotive industry.