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从报业市场形成之日起,同质化现象就随之而产生,“如果将同质化现象纳入到整个报业发展历程中来考察,同质化是报纸发展历程中的一个普遍现象。”一家报纸采用同质化策略并不意味着必然的失败或是必然的成功,关键是要根据自身资源和市场机遇,适时适地地采用。就新闻同质化的危害来讲,新闻同质化使媒体丧失个性和特色,造成资源浪费,伤害了读者的感情,最终会不利于报业的健康发展,“在受众需求日趋多样化、个性化的今天,同质化已经成为媒体适应读者需要、谋求生存和可持续发展的严重障碍。”
From the date of the formation of the newspaper market, the phenomenon of homogeneity ensues. “If the phenomenon of homogeneity is incorporated into the development of the newspaper industry as a whole, homogeneity is a common phenomenon in the development of newspapers . ”The homogeneity strategy used by a newspaper does not mean that the inevitable failure or inevitable success depends on its own resources and market opportunities. In terms of the dangers of homogeneity of news, the homogeneity of news has deprived the media of individuality and features, resulting in the waste of resources and hurting the feelings of readers, which will ultimately adversely affect the healthy development of the newspaper industry. “As the needs of the audience become increasingly diversified, Personalization today, homogenization has become a serious obstacle to the media to adapt to the needs of readers, seeking survival and sustainable development. ”