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一、薄利多销价格策略的现实意义目前,我国的宏观环境偏紧,使竞争不能全面展开。但是,在这种总量不平衡的背后,结构上的矛盾又不容忽视。从纵向来看,加工工业急剧扩大,国内需求已经饱和造成积压;由于消费结构的同步化,对某种商品的需求形成非常强烈的迅速集中,导致一部分商品找不到消费者,而一部分消费者又找不到可买的商品。事实上,相当一部分商品如:洗衣机、电风扇、录音机、石英钟、黑白电视机和部分日用百货商品已是买方市场。对于处在买方市场条件的商品,涨价意味着限制了需求,无疑也缩小了市场占有率,对企业来讲得不偿失,对社会来讲也无益处。因此,在宏观环境偏紧,物价指数上涨过多之际,研究薄利多销价格策略显然具有重要的现实意义:(1)有利于治理经济环境和物价的基本稳定。对于处在买方市场条件或供需弹性都较大的商品,采用这一策略可以降低该种或该类商品价格指数,用以抵消其它品种的合理涨价部分,进而促进物价总水平的基本稳定。(2)符合社会主义生产经营目的。薄利多销既可以使
First, the practical significance of the puerile and more-selling price strategy At present, China’s macroeconomic environment is tight, so that the competition can not be fully launched. However, behind this total imbalance, the structural contradictions cannot be ignored. From a vertical perspective, the processing industry has expanded dramatically and domestic demand has become saturated, creating a backlog; as a result of the synchronization of consumption structures, the demand for a certain commodity has formed a very strong and rapid concentration, leading to the loss of some commodities and consumers. Can’t find anything to buy. In fact, a considerable number of commodities such as washing machines, fans, tape recorders, quartz clocks, black-and-white televisions and some general merchandise goods are already the buyer’s market. For commodities that are in buyer’s market conditions, the price increase means that the demand is limited, and there is no doubt that it also reduces the market share. It is not worth the business, and it is not good for the society. Therefore, when the macro-environment is tight and the price index is rising too much, it is obviously of great practical significance to study the puerile-over-sale price strategy: (1) It is conducive to the basic stability of the economic environment and price control. For commodities with greater market conditions or greater flexibility in supply and demand, the adoption of this strategy can reduce the price index of such products or such products, so as to offset the reasonable price increase of other products, and further promote the basic stability of the general price level. (2) In line with the objectives of socialist production and management. Small profits but quick turnover can make