共享单车通过互联网作为媒介,整合线下的社会资源,抓住人们“最后1公里”的出行特点,各自以不同的方式付出和受益,共享经济利益。本文利用SWOT分析和波特五力模型对行业进行分析,以找出单车行业发展的重点。 Sharing cycling through the Internet as a medium, integrating cycling offline social resources, to capture people “last 1 km ” travel characteristics, each in a different way to pay and benefit, sharing economic interests. This article uses SWOT analysis and Porter five forces model to analyze the industry in order to identify the development of cycling industry focus.