只有通过社会化媒体并与消费者真正平等沟通,才能彻底解决传统营销手段逐步失效的问题。提起社会化媒体,大家已不再陌生了,诸如像社交网站、视频、微博、微信等平台正以超乎想象的影响力向人们传达着社会化媒体所带来的群体效应,如今已现蓬勃发展之势。而对企业而言,企业级应用虽然发展了数年,但也仅仅才刚起步,一方面还存在着诸多问题,另一方面也迎来了全新的发展机遇。毫无疑问,研究社会化媒体是希望企业能够从关注“术”向关注“道”转变,这也是把握社会化媒体未来的关键。研究社会化媒体,这不仅是企业,还是政府乃 Only through social media and real equality with consumers, communication can be completely resolved the gradual failure of traditional marketing issues. Mentioning social media is no longer stranger. For example, platforms like social networking sites, videos, Weibo and WeChat are conveying the mass effect of social media to people with unimaginable influence. Nowadays, Booming trend. For enterprises, although enterprise-level applications have been developing for several years, they have only just started. On the one hand, they still have many problems, and on the other hand, they have taken on entirely new opportunities for development. There is no doubt that the study of social media is to hope that enterprises can shift their focus from “technology” to “concern.” This is also the key to grasping the future of social media. Studying social media is not just business or government