很少有一家公司,它的产品和领导者会受到外界如此彻底的审视。虽然经常被讨论,虽然拥有数量庞大且痴迷的拥护者,但外界有关苹果公司的信息却非常匮乏。这正是苹果公司所渴望的状态:引导外界讨论它的产品,但不要涉及它的运作方式。对内对外同时保密,是苹果公司的重要法宝之一。 Few companies, their products and leaders will be subjected to such a thorough examination of the outside world. Although often discussed, despite the sheer number of obsessive advocates, there is a paucity of outside information about Apple. That’s exactly what Apple is hoping for: guiding the outside world to discuss its products, but not about how it works. At the same time both inside and outside the confidentiality, Apple is one of the important magic weapon.