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本文分析了目前我国动画衍生产品开发的现状,探索我国动画衍生产品的开发途径,并重点分析了中国卡通形象及版权授权开发策略,繁荣文化产业。
This article analyzes the present situation of the development of animation derivative products in our country, explores the development approaches of animation derivative products in China, and analyzes the development strategy of Chinese cartoon images and copyright authorization and the prosperity of cultural industries.