新浪人力资源部总监段冬如今又多了一项“重任”:为完成并购后的公司全体员工找到最合适的培训课程。他手边,就放着一叠名为“并购重组的人力资源整合”培训系列课程的打印资料。新浪并购分众后,客户资源的共享会是第一步。至于未来进一步推进整合广告方案和交叉销售等问题,则仍需时日。新浪CEO曹国伟认为,未来的整合主要在于建立起足够有效的激励机制,推动销售团队间的合作。经典并购理论认为,人力资源管理才是企业并购活 Duan Dong, director of human resources department at Sina, now has another “heavy responsibility”: to find the most appropriate training course for all employees of the company after the merger. He put a handful of copies of printed materials on a series of training courses titled “Merger and Acquisition Reorganization”. Sina acquisition of Focus, the sharing of customer resources will be the first step. As for the future to further promote the integration of advertising programs and cross-selling issues, it will take time. Sina CEO Cao Guowei believes that the future integration mainly lies in the establishment of effective enough incentive mechanism to promote cooperation between sales teams. The classic theory of mergers and acquisitions that human resource management is the M & A activity