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手机成本是影响新兴市场购买力的最大障碍之一,为了应对新兴市场的巨大需求,许多半导体供应都在试图提供30美元手机,都在尝试修改其蜂窝手机体系结构以便优化成本和性能。ADI公司认为将RF收发器功能和数字基带及模拟基带功能集成在一起,要获得满意的性能会带来很大风险,因而开发出一种高集成度的RF解决方案,使得手机开发商能够以低风险、高度的灵活性和快速的面市时间满足低成本手机市场的需求。
As cell phone costs are one of the biggest hurdles to buying power in emerging markets, many semiconductor suppliers are trying to offer a $ 30 cell phone in response to the huge demand in emerging markets, both trying to modify their cellular handset architectures to optimize costs and performance. Analog Devices believes integrating RF transceiver capabilities with digital baseband and analog baseband functions poses significant risks in obtaining satisfactory performance and has therefore developed a highly integrated RF solution that enables handset developers to use Low-risk, high degree of flexibility and fast time-to-market to meet the needs of the low-cost handset market.