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商标淡化是指冲淡驰名商标的显著性,削弱驰名商标与其所表彰的商品或服务之间的特定联系,降低商标所承载的信誉的一种新兴商标侵权行为。作为侵害驰名商标的重要形式,淡化行为的出现使驰名商标的反淡化保护变得尤为迫切和必要。本文从分析淡化行为的理论和实践出发,针对我国的立法现状提出了目前急待加强的商标保护的若干对策和构想。
Trademark dilution refers to a new kind of trademark infringement that dilutes the salience of a well-known trademark, weakens the specific connection between a well-known trademark and the goods or services it is honoring, and reduces the reputation it carries. As an important form of infringement on well-known trademarks, the emergence of dilution acts makes it more urgent and necessary for the anti-dilution protection of well-known trademarks. Based on the analysis of the theory and practice of dilute behavior, this paper puts forward some countermeasures and conceptions for trademark protection urgently to be strengthened in light of the status quo of our country’s legislation.