探索性调研描述性调研因果性调研市场调研既涉及到市场营销的各个方面,又运用许多经济学和统计学的方法,因而,可以根据其特性、所使用的方法以及适用的范围作不同的分类。但市场调研是用来帮助解决特定营销问题的,根据调研的功能或目的来划分可以使我们更好地理解营销问题的性质是如何影响调研方案选择的。根据调研的目的和功能,我们可以把市场调研分成三 Exploratory research descriptive research causal research market research involves all aspects of marketing as well as many economic and statistical methods so that it can be categorized according to its characteristics, the methods used and the scope of its application . However, market research is designed to help solve a particular marketing problem. Dividing it based on the function or purpose of the research can give us a better understanding of how the nature of the marketing issue affects the research options. According to the purpose and function of research, we can divide market research into three