我们进入了信息过剩时代。在这个时代里,受众有限的注意力和相对过剩的信息构成了传播过程中的主要矛盾。于是,如何让特定的信息进入受众的眼球,便成了信息取得传播效果的大前提。在这种情况下,“易读性”,就成为信息过剩时代传媒竞争的新的关键词。所谓“易读性”是指信息易于发现、易于接受、易于理解的程度,它不仅指文本内容的轻松化、明晰化和趣味化,还包括良好的信息展示方法和简洁的外在表现形式。对于以海量信息著称的网络媒体来说,易读 We have entered an era of excess information. In this era, the audience’s limited attention and relative surplus information constitute the main contradictions in the communication process. So, how to make the specific information into the audience’s eye, has become the prerequisite for information dissemination. Under such circumstances, “legibility” has become a new key word in media competition in the era of excess information. The so-called “legibility” refers to the information is easy to find, easy to accept, easy to understand, not only refers to the content of the text easy, clear and interesting, but also includes good information display methods and simple external manifestations. It is easy to read for the online media famous for its massive information