大部分商场的一楼都卖化妆品或珠宝首饰,且经常不设洗手间;而电影院通常在最高层;餐厅则可能在地下一层或者高层。为什么商场都是这样?答案是和租金有关,更和商场的永恒目的有关。通常,商场的一楼临街,客流量最大,租金相对较高。化妆品是易耗品,人们要经常购买。更重要的是,化妆品的主要消费人群是中青年女性,这些人消费能力比较高。而珠宝首饰等物品,消费频次相对较低,但 Most stores sell cosmetics or jewelery on the first floor, often without toilets; cinemas are usually at the top; restaurants can be on the basement or upstairs. Why shopping malls are like this? The answer is related to rent, and the eternal purpose of the mall. Normally, the first floor of the mall is facing the street with the largest amount of traffic and the relatively high rent. Cosmetics are consumables, people want to buy often. More importantly, the main consumer cosmetics are young women, these people have higher spending power. While jewelry and other items, consumer frequency is relatively low, however