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在今天,几乎每起社会舆情事件都可以看见微博意见领袖的身影,微博意见领袖对社会舆论的形成和引导具有迅速现实的影响力。微博的出现催生了意见领袖的新时代,与传统意见领袖相比,微博意见领袖在传播活动中具有新特征。本文试图通过观察、分析意见领袖在微博传播中的特点、作用、困境及对策,希望能在微博时代更好地利用意见领袖做好舆论引导和舆论监督。
Today, the opinion leaders of Weibo can be seen in almost every episode of social public opinion. Weibo opinion leaders have a quick and realistic influence on the formation and guidance of public opinion. The advent of microblogging has given birth to a new era of opinion leaders. Compared with traditional opinion leaders, microblogging opinion leaders have new characteristics in the dissemination activities. This article tries to make a better use of the opinion leaders in the Weibo era to do a good job of public opinion guidance and public opinion supervision by observing and analyzing the characteristics, roles, dilemmas and countermeasures of opinion leaders in the dissemination of Weibo.