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在平面广告设计中,文字是不可缺少的构成要素,是传达信息和思想交流的载体,配合图形要素来实现广告主题的创意,能引起消费者的注意,诱发消费者产生不同的消费心理。本文主要论述了文字在平面广告设计中的应用。
In the design of print ads, the text is an indispensable component of the communication is the carrier of information and ideas exchange, with the graphic elements to achieve the theme of advertising, can attract the attention of consumers, induce consumers to produce different consumer psychology. This article mainly discusses the text in the print ads design.