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中国网络经济经历诸多经济现象的狂热之后,逐步走向冷静时期,从盲目圈钱、烧钱,到开始思考如何向利润点靠拢。自然挖掘新的利润产生点成为国内众多网站继圈钱之后的首要重任,大量网站纷纷向生存点靠拢,急速向利润边缘迈进…… 众所周知,国内首家披露网站盈亏情况的是新浪网,CEO王志东坦言,新浪的广告收入只占其总支出的20％,远远不能达到其预期收入设想。而主要的传统门户类网站也均无法抛出好消息。 寻求有利的赢利点支撑,找求合理的发展模式就是大多数网站迫切解决的问题。象以电子商务为主的网站就在这方面做了大量的努力。如8848网上商城的
After experiencing the fanatics of many economic phenomena, China’s Internet economy has gradually moved toward a period of calm, ranging from blindly paying off money and burning money to starting to think about how to move closer to profits. Naturally digging new profit generating point has become the first important task of many domestic websites following the money, a large number of websites have to move closer to the point of survival, rapidly toward the margins of profits ... As we all know, the first domestic website to disclose profit and loss situation is Sina, CEO Wang Zhidong Frankly, Sina’s advertising revenue accounted for only 20% of its total expenditure, far from its expected revenue projections. The main traditional portal sites are also not good news. Seeking a favorable profit-making point of support, to find a reasonable model of development is the site most of the urgent problems. E-commerce-based websites have done a lot of work in this area. Such as 8848 online store