论文部分内容阅读
本文以电视频道的品牌包装为切入点,重点分析了色彩在电视频道包装中的运用。通过对现阶段各个领域不同电视频道色彩的定位和频道包装色彩的运用范围和形式进行了分析论证,获得了色彩在频道包装中运用的理论和实践。最后对全部研究内容进行总结分析。本文的研究涉及色彩分析、视觉设计、电视包装艺术以及频道品牌等方面的诸多理论,并且把现代设计中视觉传达的理念与电视频道包装手段相结合,使已有的包装手段在新理念的辅助下有更好的表现,以期得到完美融合,在创新性和互动性方面得到更大的提高,扩大电视包装效应。
In this paper, the brand of TV channel packaging as the starting point, focusing on the color in the TV channel package. Through the analysis and demonstration of the color positioning of different TV channels in various fields and the application scope and form of color of channel colors in various fields at this stage, the theory and practice of applying color in channel packaging are obtained. Finally, all the research contents are summarized and analyzed. The research in this paper involves many theories on color analysis, visual design, television packaging art and channel brand, etc. And the idea of visual communication in modern design is combined with the means of TV channel packaging to make the existing packaging means aided by new ideas Under the better performance, in order to get the perfect integration, innovation and interaction have been greatly improved, expanding the TV packaging effect.