面对数字出版的发展,传统出版社在内容资源的整合上具有很大的优势,但在数字技术、传播渠道上先天不足。因此,在数字化转型中,传统出版社要充分发挥自己的优势,积极主动地弥补自身在全媒体生产、制作、融合和传播以及数字技术、传播渠道上的不足,在数字出版的合作、发展中占据主动地位,以自身的核心竞争力为突破口,带动出版社数字出版的整体发展。 In the face of the development of digital publishing, traditional publishing houses have great advantages in the integration of content resources, but are inherently deficient in digital technology and communication channels. Therefore, in the digital transformation, traditional publishing houses should give full play to their own advantages and actively make up for their lack of channels in the production, production, integration and dissemination of digital media and digital technologies and communication channels. In the cooperation and development of digital publishing, Take the initiative, with its own core competencies as a breakthrough, and promote the overall development of digital publishing press.