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视觉识别系统是一个企业在信息时代下成长和发展都必须选择的重要战略内容。本文通过分析当前房地产企业发展的现状,找出其中存在的种种问题,对地产VI的价值和效果分析,深入研究视觉形象系统导入地产企业品牌的有效方式和途径。文中论述结合了经典案例与市场调研分析,提出许多在房地产广告领域中切实可行的视觉识别系统应用方法。改善了房地产广告推广中产品形象与产品销售不对称的问题,打造具有销售力的项目形象,提高企业的知名度,探索企业品牌形象长久发展的新方向。
Visual Identity System is an important strategy that an enterprise must choose to grow and develop under the information age. This article analyzes the current situation of the real estate enterprise development, finds out the existing problems, analyzes the value and effect of the real estate VI, and deeply studies the visual image system to import the effective way and way of the real estate enterprise brand. This article discusses the combination of the classic case and market research analysis, put forward many practical application of visual recognition system in the field of real estate advertising. The promotion of real estate advertising in the product image and product sales asymmetry problem, to create a sales force project image, improve corporate visibility, to explore the long-term corporate brand image of the new direction.