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随着科技的进步,电视节目的制作与传播的速度与效果都得到了较大的提升,节目的创新路径也得到了丰富和发展。然而新媒体的出现以及国家所提出和推广的广播、电信、互联网“三网融合”的政策对传统的电视节目收视率产生了很大的冲击,使得原来的媒体格局发生了较大的变化,加之电视台的市场化改革,对电视节目原有的运营成本和模式都产生了不小的影响。在这样的情况下,电视台为了实现自身的长期良性发展,就必须要对现有的商业模式进行创新和发展,以适应新媒体环境下媒体行业的市场化发展。
With the progress of science and technology, the speed and effect of the production and dissemination of television programs have been greatly enhanced, and the program innovation path has also been enriched and developed. However, the advent of new media and the policies proposed by the state and promoted by radio, telecom and the Internet “triple play” have had a great impact on the traditional television program ratings, causing the original media landscape to have a larger Changes, combined with the market-oriented reform of television stations, have had a significant impact on the original operating costs and modes of television programs. Under such circumstances, in order to realize its long-term sound development, the television station must innovate and develop its existing business model to adapt itself to the market-based development of the media industry in the new media environment.