2008奥运年,媒体盛宴即将拉开,我们将会为客户提供更多元的服务。1.挑战奥运年,品质有担当。为了应战奥运,重庆电视台各频道有二条锦囊妙计:一是“反弹琵琶”。根据“‘长尾’对抗‘二八’理论”的营销理论,为观众提供一个差异化的影视平台,精准对于目标观众的聚焦,满足高端品牌广告用户的定位需求。二是“借力东风”。以此次奥运为契机,以民生、公益为核心,通过对晚间黄金时段的强力打造,对奥运题材栏目的深度开发。2.频道制经营改革为媒企双 2008 Olympic Games, the media feast is about to start, we will provide more customers more services. 1. Challenge the Olympic year, the quality of play. In order to fight the Olympic Games, Chongqing TV channels have two tips: First, “rebound pipa ”. According to the Marketing Theory of “Long Tail” Fighting Against February 28 Theory, we provide the audience with a differentiated video platform that focuses precisely on the target audience and meets the positioning needs of high-end brand advertising users. Second, “leveraging the wind ”. Taking this Olympic Games as an opportunity, taking the people’s livelihood and public welfare as the core, the Olympic Games will be developed in depth through the powerful construction of prime time in the evening. 2. Channel system management reform for the media double