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随着国际国内经济的迅速发展,各个公司面临着来自国内外越来越激烈的竞争,客户关系管理主要是通过不断地改善和管理企业营销、客户服务和支持等与客户关系有关的业务流程,并提高各个环节的自动化程度,从而缩短销售周期、降低销售成本、扩大销售量、增加收入与盈利、抢占更多市场份额、寻求新的市场机会和销售渠道,最终从根本上提升企业的核心竞争力,使得企业在当前激烈的竞争环境中立于不败之地。
With the rapid development of international and domestic economy, companies are facing more and more intense competition from home and abroad. Customer relationship management is mainly through continuous improvement and management of business processes related to customer relationship such as enterprise marketing, customer service and support, And improve the automation of all aspects, thereby shortening the sales cycle, reducing sales costs, expanding sales, increasing revenue and profit, seizing more market share, seeking new market opportunities and sales channels, and ultimately fundamentally enhance the core competitiveness of enterprises Force, making the enterprise in the current fierce competitive environment in an invincible position.