随着信息技术的广泛应用和创新发展,以互联网为传播平台的新媒体打破了传统媒体对信息传播的时空限制,日渐成为公众了解社会、获取信息和互动交流的重要渠道,迫使传统媒体加速与新媒体的业态融合,“媒体融合”已成传统媒体创新发展、转型升级的现实选择。然而从提出“媒体融合”至今,国内大多广电媒体的融合创新还处在摇篮期,仅存在于广播、电视与网络之间的单向融合。本文以新时代对媒体融合创新的认知为依托,具体分析江苏广播电视总台(集 With the extensive application and innovation of information technology, the new media using Internet as the communication platform breaks the space-time limitation of traditional media on information dissemination and becomes an important channel for the public to understand the society, access information and interact with each other. It forces the traditional media to accelerate The integration of formats of new media, “media convergence ” has become a realistic choice for innovation, development, transformation and upgrading of traditional media. However, since the introduction of “Media Convergence”, most of the radio and television media in China are still at the cradle of convergence and innovation. They only exist in one-way convergence between radio, television and the Internet. Based on the cognition of media convergence and innovation in a new era, this paper analyzes Jiangsu Radio and Television Station