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据国家新闻出版广电总局发布的数据,截至2015年6月,我国地级以上广播电视播出机构共计517家,县级广播电视播出机构共计1998家。近十余年,电视发展正值黄金期,但众多市县台步履维艰,几乎年年“等米下锅”。2015年,经济下行压力增大,新媒体对广电冲击显著,处于中国电视结构底层的城市电视台和县级电视台,广告收入出现断崖式下滑,很多电视台难以为继,甚至借钱度日。然而,与中国传媒发展实战研究中心、中国广播电视实战专家团合作的电视台创收不降反增,2015年广电实战专家团合作台实现平均创收98.5%的高速增长,打造了中国市县台创新改革发展的典范。
According to the data released by the State Administration of Press, Publication, Radio, Film and Television, as of June 2015, there were 517 radio and television broadcasters above the prefecture level in China and a total of 1998 county-level radio and television aired institutions. In the recent ten years, the development of television was at a golden stage, but many cities and counties were struggling, almost every year. In 2015, the downward pressure on the economy increased. The new media had a significant impact on radio and television. The city’s television stations and county-level television stations at the bottom of China’s television structure saw a steep decline in advertising revenue. Many television stations were unsustainable and even borrowed money to survive. However, the revenues from television stations cooperating with the actual combat research center of China Media Development and the actual combat team of China’s radio and television did not fall in the opposite direction. In 2015, the actual team of SVA experts and cooperative stations achieved a rapid growth of 98.5% on average, creating an innovation reform for China’s cities and counties A model of development.