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纵观国内外各大玩具展会,无论是纽伦堡、香港、纽约,还是东京、莫斯科、迪拜、首尔,乃至上海、广州、北京、澄海、义乌等,展会所处之地皆具备下列至少一个条件:国际上具有相当的影响力会展都市;玩具商贸集散地;玩具主要生产基地。深圳是我国对外开放最重要的的窗口,自1993年起连续14年出口总额位居全国大中城市首位;深圳是我国的最重要的会展城市之一,2006年,深圳会展总面积达139万平方米,在国内会展城市中居第4位,规划建成亚太地区有重要影响力的国际会展中心城市;深圳是我国最大的玩具出口基地,2006年,深圳玩具出口65亿美元,占全国的37%。也就是说,深圳同时具备举办大型玩具展的三个优越条件,真是不可多得。而令人遗憾的是:深圳目前尚未有专业的玩具展会。难道深圳从来没有办过玩具展?其实不然,深圳是中国内地最早举办玩具专业展的三个城市之一(另外两个是上海和广州),只是至今名不副实。这还得从深圳国际玩具及礼品展览会的历史演变说起:
Throughout the major toy exhibitions at home and abroad, whether it is Nuremberg, Hong Kong, New York, or Tokyo, Moscow, Dubai, Seoul, or even Shanghai, Guangzhou, Beijing, Chenghai, Yiwu, etc., the exhibition is located in at least one of the following conditions: Internationally has a considerable influence on the exhibition city; toy distribution center; toy major production base. Shenzhen is the most important window for China’s opening to the outside world. Since 1993, the total export volume has ranked first in China’s large and medium-sized cities for 14 consecutive years. Shenzhen is one of the most important convention and exhibition cities in China. In 2006, Shenzhen’s total exhibition area reached 1.39 million. In terms of square meters, it ranks fourth in the domestic convention and exhibition cities, and is planned to be built into an international conference and exhibition center city with significant influence in the Asia Pacific region. Shenzhen is China’s largest toy export base. In 2006, Shenzhen’s toy exports reached US$6.5 billion, accounting for 37% of the country’s total. . In other words, it is rare for Shenzhen to have three favorable conditions for hosting a large-scale toy exhibition. Unfortunately, there is no professional toy exhibition in Shenzhen. Is it true that Shenzhen has never had a toy exhibition? In actual fact, Shenzhen is one of the three cities in mainland China where the toy professional exhibition was first held (the other two are Shanghai and Guangzhou), but it has so far been misnamed. This has to start with the historical evolution of the Shenzhen International Toys & Gifts Fair: