企业依靠品牌营销和展开市场竞争已经成为这个商业时代的选择。而品牌竞争需要商标护身,品牌保护或品牌资产保护的核心是获得商标意义的权利保护。企业创建“名牌”、塑造“品牌”必须抓住每一个机会传播商标的信息,并尽可能地强调商标标识。 Enterprises rely on brand marketing and market competition has become the choice of this business era. The brand competition need to protect the brand, brand protection or brand equity protection is the core of the trademark protection of the rights. Creating “brand name”, shaping “brand” must seize every opportunity to spread the trademark information and emphasize the trademark logo as much as possible.