研究新企业的顾客信息获取行为,分析创业导向和组织学习对顾客信息获取的影响。以137家IT行业的新企业为研究对象。实证研究结果表明,创业导向和组织学习对新企业的顾客信息获取行为具有积极的影响,同时组织学习对创业导向与顾客信息获取之间的关系具有负向调节作用。 Research new customer information acquisition behavior, and analyze the impact of entrepreneurial orientation and organizational learning on customer information acquisition. To 137 new industries in the IT industry as the research object. The empirical results show that entrepreneurial orientation and organizational learning have a positive impact on the customer information acquisition behavior of new businesses, while organizational learning has a negative regulatory effect on the relationship between entrepreneurial orientation and customer information acquisition.