论文部分内容阅读
主要研究领域 65 经理人员在开始生产一种产品之前应该知道如何回答以下问题: 潜在市场是什么? 企业期望达到的市场占有率是多少? 未来的销售量可能有多大? 市场的地理分布情况如何? 顾客能否接受这种产品? 顾客要求产品具有什么特性? 什么样的包装既有吸引力又实用? 顾客为什么要买这种产品?
Key Research Areas 65 Managers should know how to answer the following questions before they start producing a product: What is the potential market? What is the market share that the company expects to achieve? How likely is the future sales volume? How is the geographical distribution of the market? Can the customer accept this product? What are the characteristics of the customer’s product requirements? What kind of packaging is attractive and practical? Why do customers buy this product?