随社会经济、文化的迅速发展,形形色色的产品以批量的形式不断涌现,产品数量犹如细胞分裂般增加,这种局势必然导致许多货物大量堆积、甚至滞销。在民众生活日渐富裕的今天,在商品货架上玲琅满目的商品中,商品的卖相成了许多顾客的关注点,许多产品的包装设计为了能够吸引顾客的眼球,脱颖而出,激发顾客的购买欲望,传统的书法元素被越来越多的融汇在了包装设计当中,书法艺术结合到现代包装设计中不但赋予产品包装一种书香气息,而且提高了包装设计的品味与文化蕴味。 With the rapid development of society and economy and culture, various kinds of products are constantly appearing in batches. The quantity of products increases like cell division, which inevitably leads to the accumulation of many goods and even the unmarketable sales. In today’s increasingly affluent life, the abundance of goods on the shelves of goods, the sale of goods has become the focus of many customers, many of the product packaging design in order to attract the attention of customers, come to the fore, to stimulate the desire of customers to buy The traditional calligraphic elements are more and more integrated in the packaging design. The combination of calligraphic art and modern packaging design not only gives the product a kind of scholarly aroma, but also enhances the taste and the culture of packaging design.