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动画是一门艺术,它综合了文学、音乐、美术、戏剧数字媒体等艺术形式。成功的艺术作品是情感与形式的完美结合。特别是在当下的新媒体时代,国产动画电影在我国经济市场中的分量与日俱增,但在国际市场上的竞争力相对薄弱,其原因是角色形象设计不足而导致的滞后发展,所以角色多元化的创造是其发展的关键。
Animation is an art that combines art forms such as literature, music, art, drama and digital media. Successful works of art is the perfect combination of emotion and form. Especially in the current era of new media, domestic animation films are increasing in the weight of our economic market, but their competitiveness in the international market is relatively weak. This is due to the lagging development caused by the insufficient design of the role images. Therefore, the diversified roles Creation is the key to its development.