论文部分内容阅读
企业的经营管理活动只有与经营环境和市场需求相适应,才能正常进行并取得较好的经济效益和社会效益。因此,研究企业经营管理活动的环境,掌握市场的基本要素、类型及调研内容,对于提高企业经营与管理水平有着重要意义。一、企业经营的环境企业经营环境是由许多环境因素构成的。根据环境对企业经营活动的影响程度,企业环境因素可分两类:外部环境和内部环境。(一)外部环境企业外部环境又可分为一般环境和直接环境。一般环境往往通过直接环境对企业经营产生影响,而直接环境则直接对企业经营产生影响。1.一般环境。企业的一般环境因素包括政治环境、经济环境、技术环境、社会环境。
Only when the business management activities of an enterprise are adapted to the business environment and market demands can the business be conducted properly and achieve better economic and social benefits. Therefore, the study of the environment of business management activities of enterprises, and the grasp of the basic elements, types, and research content of the market are of great significance for improving the management and management level of enterprises. First, the environment in which the company operates The business environment of the company is composed of many environmental factors. According to the influence of the environment on the business activities of the company, the corporate environmental factors can be divided into two categories: the external environment and the internal environment. (1) External Environment The external environment of the enterprise can be further divided into the general environment and the direct environment. The general environment often affects the business of the company through the direct environment, and the direct environment directly affects the business operation. 1. General environment. The general environmental factors of an enterprise include political environment, economic environment, technological environment and social environment.