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近年来,随着全球化进程的加快,世界各国特别是有影响的大国和地区,都在强化自己的对外传播工作.力争使自己的声音在国际传播舞台上更加响亮,以扩大本国或本地区在世界上的影响力。在东亚地区,中国、日本、韩国等都在研究、落实如何进一步推进本国对外传播的策略、方法。本文将在介绍日本广播协会(以下称NHK)对海外播出情况的基础上.对日本对外传播的现状和新动向进行分析.并争取对我国的对外传播工作有所借鉴。
In recent years, with the acceleration of the globalization process, all countries in the world, especially the influential big powers and regions, are strengthening their overseas communications efforts and striving to make their voices louder on the international communication stage so as to expand their own or their own regions Influence in the world. In East Asia, China, Japan, South Korea and other countries are all studying and implementing the strategies and methods for further promoting their own country’s external communications. This article will introduce the status quo and new trends of Japan’s overseas communications based on the introduction of the Japan Broadcasting Association (hereinafter referred to as the NHK) for its overseas broadcasting, and try to draw lessons from our country’s overseas communications.