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根据公司规划,四川现代不仅要引进现代品牌的商用车整车及发动机,同时要改进和提升南骏品牌的商用车,双品牌战略决定了四川现代未来一段时间的产品布局及推进节奏。在陆续推出康恩迪客车、创虎重卡之后,11月20日,四川现代在第2届广州商用车展上正式发布战略新品瑞越轻卡。这款产品的发布,不仅为四川现代的2014年画上一个圆满句号,同时标志着其双品牌战略初见成效。
According to the company’s plan, Sichuan Hyundai will not only introduce modern brand commercial vehicles and engines, but also improve and upgrade the commercial vehicles of Nanjun brand. The dual-brand strategy will determine the product layout and promotion rhythm of Sichuan’s modern future in the future. Following the launch of Conde passenger buses and the establishment of a heavy truck, on November 20, Sichuan Hyundai officially released the strategic new product SRC Light Truck at the 2nd Guangzhou Commercial Auto Show. The release of this product not only draws a successful conclusion for Sichuan Modern in 2014, but also marks the initial success of its dual-brand strategy.