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以资源为基础的可持续竞争优势理论认为,企业之间的资源是异质性的、不完全流动的,企业可通过对异质性资源的占有和有效利用,获取可持续的竞争优势。那么,面对激烈竞争的世界航空市场,中国各民航公司要成为世界竞争中的强者,就必须从分析自身的异质性资源入手,通过异质性资源的不断获取和有效利用,培养自身的可持续竞争优势。
The resource-based theory of sustainable competitive advantage holds that the resources among enterprises are heterogeneous and not fully mobile. Enterprises can obtain sustainable competitive advantages through the possession and effective utilization of heterogeneous resources. Well, in the face of the fiercely competitive world aviation market, if all civil aviation companies in China are to become the strong competitors in the world competition, they must start from analyzing their own heterogeneous resources and cultivate themselves through the continuous access and efficient use of heterogeneous resources Sustainable competitive advantage.