小母牛机构的强文化推动着其不断发展,核心文化——礼品传递决定着小母牛人的行为与思维。当外部环境发生急剧变化后,原有的文化成为了小母牛机构开展服务的障碍,只有通过变革,适应外部环境的改变,才能够走出困境。 Heifer culture strong culture to promote its continuous development, the core culture - gift delivery determines the Heifer people’s behavior and thinking. When the external environment changes dramatically, the original culture becomes an obstacle to the service of the heifer organization. Only through change and adaptation to changes in the external environment can we get out of the woods.