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本文以提升学生职业能力为导向,从企业部门岗位职责出发,将学生需要掌握的公关能力按照工作任务进行分解,设计《公共关系学》课程的实训内容,让学生具备就业所需的公关职业能力和素养,适应今后社会的发展需要。
Based on the promotion of students’ professional ability, starting from the job responsibilities of the enterprise departments, the thesis divides the public relations skills required by students into tasks according to their work tasks and designs the practical training contents of “Public Relations” courses so that students have the public relations profession required for employment Ability and accomplishment, to meet the development needs of the future society.