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CE:在2016东西方慈善论坛可持续发展峰会上,你倡导商业与公益要实现有机融合,如何融合?马蔚华:对于商业机构而言,必须认识到,在今天,争当企业公民、履行社会责任,决不是社会强加给企业的成本,而是自身可持续发展的必由之路。据波士顿咨询集团的调研,已经有74%的消费者开始关注产品的环境责任,获得环境或公平认证的产品,也在市场上更受消费者的青睐。因此,把公益理念植入商业,可以实现自身经济效益与外部社会效益
CE: At the 2016 East-West Charity Forum Summit on Sustainable Development, how do you promote organic integration between business and public welfare? How to integrate? Ma Weihua: For commercial organizations, we must recognize that today, we strive to become corporate citizens and fulfill our social responsibilities Is by no means the cost imposed on the enterprise by society, but the only way for its own sustainable development. According to research by Boston Consulting Group, 74% of consumers have started to pay attention to the environmental responsibility of their products, and have obtained environmental or fair certification products. They are also more favored by consumers in the market. Therefore, the concept of public welfare into the business, you can achieve their own economic benefits and external social benefits