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为使高职院校国际商务及相关专业的学生能够通过站点式的学习和训练,学会国际贸易业务整个工作过程的基本操作,有必要推出与外贸业务员实际操作相接轨的项目化课程。创新型项目课程——《外贸客户开发与管理》的设置,就是为了能够让学生通过该课程的学习和相关项目任务的训练,培养其掌握外贸客户开发阶段始的职业思维和基本技能,适应外贸业务员工岗位的需求。文章从该项目课程组织模式的构建出发,从四个方面进行深入探讨,以使课程教学达到最佳效果。
In order to enable students majoring in international business and related majors in higher vocational colleges to learn the basic operation of the entire work process of international trade through site-based learning and training, it is necessary to launch the project-based curriculum which is in line with the actual operation of foreign trade clerks. Innovative project curriculum - “foreign trade customer development and management” is set to enable students to learn through the course and related project tasks training, training to master foreign trade customer development phase of the beginning of professional thinking and basic skills to adapt to foreign trade Demand for business employee positions. Based on the construction of this project’s curriculum organization model, the article discusses in depth from four aspects so as to achieve the best effect in the course teaching.