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地方政府对外宣传工作是地方政府履行职能的一种形式,其目的乃是为提高当地的知名度,吸引投资,促进当地经济的发展。我国各地方政府一直以来都重视对外宣传的作用,然而,就目前的情况来看,我国地方政府对外宣传工作在方式方法上尚需提高,需要加以创新,如此才能适应不断变化的外部环境。本文分析了创新地方政府对外宣传方式方法的重要意义,并就如何创新对外宣传的方式方法提出了几点对策。
Local government outreach work is a form of performance of local government functions, its purpose is to increase local visibility, attract investment and promote local economic development. However, as far as the current situation is concerned, the local government’s propaganda work needs to be improved in form and method and needs to be innovated so as to adapt to the changing external environment. This article analyzes the significance of innovating the method of publicity of local government and proposes some countermeasures on how to innovate the methods of publicity.