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社会网络是复杂网络中的一种,是当前研究的热门课题。本文主要阐述通过民航旅客社会网络的构建及挖掘分析,以掌握旅客及旅客群体的行为模式和偏好,为航空公司市场营销提供决策支持。
Social network is one kind of complex network, which is a hot topic in current research. This article mainly elaborates the construction and excavation analysis of the civil aviation passenger social network to grasp the behavior patterns and preferences of the passenger and passenger groups and provide decision support for airline marketing.