论文部分内容阅读
一次创业很成功,二次创业准完蛋首先我们来研究企业何以成功?我有一个谬论:凡是说不清楚自己是怎么挣来的钱,凡是说不清楚自己是通过什么思路圈来的钱,我敢说,这些钱早晚有一天会胡里胡涂地就失去了。这就是为什么我们有些企业一次创业很成功,二次创业准完蛋。比如当年的亚细亚风波,就是由于它的素质驾驭不了它突出其来的财富。这种财富严格来讲,是1989年1990年创造的无形资产财富,所以对成功的把握,包括两个方面,即有形资产的把握和无形资产的把握。
A successful business, the second business quasi-finished egg First, we study the business success? I have a fallacy: all those who say they do not know how to earn money, who can not say what they are thinking through the money, I Dare to say that these money will one day sooner or later lost. This is why some of us have been successful in starting a business for the second time. For example, when the Asian crisis, it is because of its quality can not control its outstanding wealth. Strictly speaking, this kind of wealth is the wealth of intangible assets created in 1989 and 1990. Therefore, the success of the management includes two aspects: the possession of tangible assets and the possession of intangible assets.