营销管理到底“管”什么呢?有人说是终端管理,一切营销管理都要围绕终端展开,没有终端销售就没有一切;很多人说,营销管理是管销售团队所谓管理的重心就是“管”人;也有人说是管理渠道商(经销商、代理商、二批商等),认为经销商是企业生存、发展的根本 Marketing management in the end "What ? Some people say that is the terminal management, all marketing management should be carried out around the terminal, there is no terminal sales will not have everything; many people say that marketing management is the sales management team so-called management center of gravity is Some people say that management channels (distributors, agents, two batches of business, etc.) that the dealer is the fundamental business survival and development