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企业文化是企业的灵魂,企业形象策划对企业文化的传播有着举足轻重的意义,两者相互互补。在日趋激烈的市场竞争中,随着中国加入WTO,面对国外跨国企业的竞争和压力,中国的企业必须迎接这种机遇和挑战,实施中国企业自己的企业形象策划,形成自身独特的企业文化,在日趋激烈的市场竞争中立于不败之地。
Corporate culture is the soul of enterprises, corporate image planning for the dissemination of corporate culture has a pivotal significance, the two complement each other. In the increasingly fierce market competition, with China’s accession to the WTO and the competition and pressure from foreign multinational corporations, Chinese enterprises must meet these opportunities and challenges, implement their own corporate image planning and form their own unique corporate culture , In an increasingly fierce market competition in an invincible position.